Cardholder Authentication

Benefits of cardholder authentication programs:

• Return on Investment - Merchants that are at risk for chargeback fraud will recognize an immediate return on investment.
• Cost Savings - Eliminates the fees and costs resulting from chargebacks associated with fraudulent transactions for attempted Visa transactions and authenticated MasterCard SecureCode transactions.
• Reduced Rates - Visa offers an interchange rate reduction for merchants supporting Verified by Visa.
• Increased Consumer Confidence - Gives merchants a competitive advantage over those that do not offer the service.