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Charge Restrictions
Charge customers typically spend more than cash customers because of the available line of credit and the purchasing freedom credit cards represent. Encouraging patronage and not penalizing customers for paying with a credit card makes good business sense. If you feel strongly about compensating your cash customers for the discount fee you pay on charge purchases, you may want to consider offering a cash discount. Adding a surcharge to credit transactions is against the law in many states and violates Visa and MasterCard rules and could result in fines.
Protecting Cardholder PrivacyBoth customers and merchants often overlook the fact that the addition of personal or confidential cardholder information on the credit card draft can open the door to fraud or other criminal activity. New MasterCard and Visa regulations prohibit listing the cardholder’s personal information on the credit card draft, and require that the card expiration date be suppressed and the account number be truncated on the cardholder copy of electronically printed receipts. Keep cardholder numbers and personal information confidential. This information should be released only to your merchant bank or processor, as specifically required by law, or in response to a government request. Safeguard your customers by ensuring that you provide confidential cardholder information only to authorized sources. You must have written agreements with a provider supported by Global for loyalty program or fraud control services. You must not request or use account number information for any purpose the cardholder did not authorize or that may be fraudulent. If you accept other card types (American Express, Diners, Discover, JCB, etc.) you may release transaction information to them as required.
Listing cardholder information, such as a phone number, driver's license or social security number, on the charge draft is unnecessary and discouraged. If you are suspicious that the transaction is not valid, do not hesitate to ask for additional identification -- preferably a photo ID. If you must list the identifying data, write it elsewhere (such as your copy of the sales receipt) rather than on the charge draft where vulnerable account number information is printed. Thousands of dollars worth of damage can be done with only a few pieces of personal information. Keeping a cardholder's information confidential is a service that your customers will Proper Display of SignageWhen you agree to accept Visa or MasterCard at your place of business or Web site, you should display the proper signage to indicate that service is available. Visa and MasterCard require that you clearly display signs at the point of sale. Use the sign and decals included in your merchant welcome kit. (See “Supplies” section for information on ordering additional signs and window decals.)
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